By starting an information marketing business, you can put yourself in front of your target market and give them something that they demand. Information marketing is not as complicated as it might seem. Anyone can start an information marketing business with five easy steps.
1. Find a niche that is hungry for information – Information marketing works best when you pick a niche where people are looking for information, and not a specific product. For example, people who want to lose weight or small business owners are much better niches than people who like to buy DVDs or people who buy discounted products. If they are already pre-disposed for information, it will be easier to sell it to them.
2. Solve a problem for that niche – Your information product must solve a problem for the niche. It can’t just be a collection of information about the topic. For example, what problems do people who want to lose weight have? Lack of motivation? The wrong kind of eating plan? Small business owners want to know how to save money on their taxes, balance their books or hire their first employees. If you can identify the problems in a niche, you’ll be hitting on a great topic for your information product.
3. Write a product or have one written – Fortunately, you don’t have to be a Pulitzer-prize winning journalist in order to write a profitable information product. When it comes to information marketing, the quality of the information and not the style, tone or length is the most important. You can write your product yourself or you can hire a ghostwriter to write one for you.
4. Create a sales page for your product – After you’ve written your product or had it written, you need a page to act as your 24 hours sales person. Your sales page should convey the major benefits of your product and let your market know why they need to buy your product. You can automatically deliver your product by using a service like pay.com, clickbank, E-junkie.
5. Market your product – Your information marketing business won’t go anywhere without any sales. By sending visitors to your sales page using several different marketing techniques, you can ensure that you’ll get the traffic you need to get sales. You can write and distribute articles to get visitors to your website. You can create a blog to market yourself and your product to your market.
6. Summary – Information marketing is a great way to start a business online because you are giving people exactly what they need. Once you’ve identified your market and have created a profitable product, you can move on to the next niche and create an information marketing empire.